In a compelling feature on The Hero Show, host Richard Matthews welcomed Chris Lento, the innovative force behind EM Capital. Chris discussed his multifamily investment company’s approach, emphasizing their dual focus on investors and residents. EM Capital acquires 100 to 300-unit apartment buildings in the Southeast, partnering with investors to raise capital and hire third-party property management. They prioritize resident engagement, creating strong communities, which in turn, enhances investment stability. Lento highlighted the importance of transparency, continuous learning, and maintaining a disciplined acquisition strategy, despite market challenges. He also stressed the significance of educating potential investors about alternative investment opportunities beyond Wall Street.
Key Highlights:
- Introduction:
- Chris Lento, founder of EM Capital, shares his journey and insights on multifamily real estate investing.
- Background in mechanical engineering from Carnegie Mellon and professional development at Boston University and MIT.
- EM Capital Overview:
- Specializes in acquiring and managing 100 to 300-unit apartment buildings, primarily in the Southeast.
- Focuses on areas with job and population growth.
- Partners with investors to raise capital, acquire properties, and hire third-party property management.
- Unique Approach:
- Views residents as customers, focusing on engagement and community-building activities to ensure higher satisfaction and longer tenancies.
- Regular resident events, such as dog costume contests and social gatherings.
- Investment Model:
- Utilizes the syndication model, pooling capital from investors for property acquisitions.
- Minimum investment of $50,000 with limited liability for investors.
- Offers better returns and significant tax advantages compared to traditional investments.
- Chris’ Origin Story:
- Transitioned from a career in defense contracting to real estate investing.
- Initially started investing in Boston’s real estate market as a side project.
- Fully committed to real estate after ten years in engineering.
- Building a Team and Culture:
- Emphasizes the importance of having a strong team and positive company culture.
- Focuses on his strengths and hires experts to handle areas where he is less proficient.
- Challenges and Opportunities:
- Discusses the impact of economic fluctuations and regulatory changes on real estate investments.
- Stresses the importance of disciplined acquisitions and transparent communication with investors.
- Guiding Principles:
- Transparency, honesty, and continuous learning.
- Clear and accurate information for investors and a commitment to lifelong learning.
Connect with Us:
If you’re an accredited investor interested in passive real estate investing, learn more about EM Capital. The team are dedicated to building communities & engineering wealth, offering unique opportunities for investors to diversify their portfolios & achieve financial growth.
Connect with Chris Lento: LinkedIn.
Listen to the Full Episode: Available on Apple and Spotify.
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